Application of Ergonomic Principles in
Nykaa Website Interface
Overview of the Nykaa Website
Leading Indian online retailer of cosmetics and beauty products, Nykaa offers a large selection of items for skincare, haircare, makeup, and perfumes. The website offers consumers an easy way to explore, buy, and learn about makeup and skincare products from different manufacturers.
Purpose and Functionality of Nykaa Website
Nykaa is an online platform offering a wide range of beauty and wellness products. It provides authentic items, expert beauty advice, and combines online shopping with physical stores for a comprehensive customer experience.
Typography and Readability
For typography, Simple Inter & Source Sans Pros was Chosen in order to not Distract user from the main content of the application but to allow Style and design.
Fonts
Inter
Hi, Welcome to Nykaa
Regualr - Medium - Bold
Source Sans Pro
Hi, Welcome to Nykaa
Regular - SemiBold - Bold
#FC2779
NYKAA PINK
Feminine color
Primary color of Nykaa
Represents Feminine Personality of the app
Used for Action Buttons, Offers, Etc.
#000000
BLACK
Secondary Color of Nykaa
Accents The Primary Color
Used for Typography, Iconography
#FFFFFF
WHITE
Used As The Background color And Surface Color od Product Cards
Making the Other Content Legible
The Pink Color Here is popping, which is Balanced by thee soft watercolor texture
White is used ‘on’ primary color to make the Logo legible
Color Theory and Visual Hierarchy
Color theory and visual hierarchy are carefully considered in the design of the Nykaa website to create a visually appealing and cohesive aesthetic. High contrast colors are used to highlight important elements, while subtle gradients and textures add depth and dimension.
Error Prevention Strategies
The Nykaa website uses error prevention techniques to reduce user errors and enhance usability in general. To assist users in avoiding frequent errors, this also includes validation checks, error messages, and confirmation dialogs.
Error Handling and Recovery in Nykaa Website
When errors occur, the Nykaa website has efficient error handling and recovery systems in place to help users fix problems and finish their work. This might include giving people precise instructions, presenting them with options, and helping them solve problems.
Conclusion
In conclusion, ergonomic concepts have been applied across the Nykaa website's functioning and design to provide an enjoyable and easy-to-use shopping experience for its wide range of users. The website seeks to improve customer pleasure and usability with features like accessible design and straightforward navigation.
SONAKSHI
(100018361)
MAIN CATEGORIES
FILTER
SEARCH
SUB-CATEGORIES
EASY TO UNDERSTAND
The Nykaa website features a hierarchical navigation structure, with categories and subcategories organized logically to help users find products efficiently. It employs dropdown menus, filters, and search functionality to facilitate navigation.
Efficiency
Nykaa's homepage has clean and user-friendly navigation menus with categories like "Makeup," "Skincare," "Haircare," etc.
CATEGORIES
HOVER
SWIPE
USABILITY
Interaction patterns on the Nykaa website are designed to be intuitive and user-friendly. This includes common gestures such as clicking, scrolling, and swiping, as well as interactive elements such as buttons, links, and forms.
CONSISTENCY
Nykaa makes sure that user interactions on the homepage and other parts of the website are consistent.The language and visuals used for promotional goods, such as product descriptions, banner ads, and customer testimonials, continually reflect the brand's identity and voice.
Predictability
Nykaa effectively communicates information through the use of widely recognized icons and symbols.
ICONS
Aesthetics
The typography is chosen carefully to improve readability and aesthetic appeal. Headings are frequently presented in noticeable strong fonts, yet body content is readable and easily understood.
Customizable
Nykaa offers customizable filters to refine search results according to various criteria such as brand, skin type, price range, and customer ratings.
